top of page

View additional examples by category on Pinterest

BRANDING & WEBSITE 
KINDNESS COUNSELING

NEXT

Phillips & Marek was hired by Kindness Counseling to create a logo and website for this private practice. When the practice expanded a couple years later, we were asked to create a complementary color palette, as well as incorporate the new doctor into the existing site.

Kindness Counseling wordmark
Kindness Counseling  business card
Kindness Counseling color palette

Initial palette

Kindness Counseling color palette updated

Updated palette

Kindness Counseling website

OUR APPROACH

Wordmark: Our client requested development of a wordmark that conveys a sense of acceptance, authenticity, caring, inclusiveness, transparency, trustworthiness and kindness. The final mark (above) also represents how counseling can help one delve deep below the surface to uncover the value of being kind to one's self.

​

Color: The primary purple color represents the shadows of our fears, the gray is comforting and supportive, while the bright pink is symbolic of a friendly smile. 

​

Website: The new wordmark, color palette and professional photography were used to create a welcoming site. It also features a blog page and a special section in the doctor's native Portuguese. When a new therapist joined the practice, we added two additional colors to the palette and updated the copy.

quotation mark

I feel very lucky to have found Phillips & Marek. They were able to capture my voice and the message I wanted to convey with only a couple meetings. The website is intuitive, the content is clear and the aesthetics stellar. Beyond skilled professionals, they are also extremely easy to work with and accommodating. I see myself having a long-term relationship with them. 

Vitória Suplicy, PsyD

When you’re ready to launch or elevate your practice, schedule time to learn how Phillips & Marek can help.

bottom of page