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DESIGN & MARKETING REFRESH
Variant Consulting LLC
NEXT
Phillips & Marek was hired by Variant Consulting LLC to conduct a refresh of the company's design and marketing pieces. Below are samples of the redesign, as well as a brief explanation of our approach.
Updated logo, colors and web design
Original logo, colors and web design
OUR APPROACH
Wordmark: While the wordmark was not an element the client initially wanted to update, Phillips & Marek immediately recognized the Rx symbol was creating confusion in the pronunciation of the Variant name. To solve this problem, we lowered and decreased the size of the letter “x,” which created a clear relationship between the letters R and I. We also changed the secondary line to a more modern font.
Color: Based on the client's existing color, we updated the color palette to be more representative of the industry. The update featured fewer colors that are used in a professional and corporate manner, yet are approachable and trustworthy.
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Website: The original website relied upon a stock template that we enhanced for a more custom look and feel. We also incorporated the new wordmark and color palette, edited copy and updated the stock imagery.
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Brochure, business card and banner: The brochure was also updated (see new and original) with the refreshed wordmark, color palette, copy and imagery. We also created a business card and retractable banner to align with the new materials.
